Message from the Board of Directors

Message from the Board of Directors

For the past 95 years, Jubilee Enterprise Public Company Limited (“the Company”) has been dedicated to the retail business of diamond jewelry and carat diamonds by emphasizing building trust and strengthening the “Jubilee Diamond” trademark to become a leader in Thailand’s diamond jewelry and carat diamond distribution business and aim to promote the diamond jewelry industry in Thailand to an international level by developing exceptional product and service quality that meets our customers’ diverse needs. Furthermore, the Company conducts our business in accordance with the principles of good corporate governance to instill confidence among all stakeholders.

For 2024, the Company continues to face operations challenges due to various domestic and international factors. These include high levels of household and business debt, tighter lending measures, a slow recovery in the manufacturing sector, ongoing impacts from climate change, and concerns about the effects of trade competition, which are expected to directly and indirectly affect Thailand’s trade and investment. Due to the mentioned factors, domestic consumption has slowed down, impacting the Company’s sales. Therefore, this is another year that the Company must continually adjust its business strategies to meet the rapidly changing situation. The Company has chosen to focus our marketing activities on premium luxury customers seeking high-quality diamonds and jewelry showcasing exceptional craftsmanship, uniqueness, and personal identity, which aligns with the premium luxury market in Thailand, which has significant growth potential and is also in line with the Company’s marketing strategy that always focused on and communicated world-class quality, additionally looking for new opportunities to expand our customer base to align with our operational goals, leading to sustainable development and growth. Furthermore, with the cooperation of all personnel and collaboration with business partners in different fields, in 2024, the Company had sales of Baht 1,415.89 million and a total profit of Baht 140.56 million, resulting in a profit per share of Baht 0.81 per share.

However, under the management of the organization’s leader who has experience, expertise, and understanding of the business and places importance on building a foundation for sustainable growth in the future through the concept of creating well-being for the Company’s employees. As a result, the Company has received Thailand’s Best Managed Company award from Deloitte Thailand for the second consecutive year. In addition, this achievement not only increases morale support for executives and all employees in the organization, but receiving this award also guarantees that the Company places importance on excellent strategic management and operations in 4 areas: Strategy, Capabilities and Innovation, Culture and Commitment, and Governance and Financials.

On behalf of the Board of Directors of Jubilee Enterprise Public Company Limited, I would like to express our gratitude to all stakeholders and customers for their continuous support. We assure you that the Company remains committed to conducting business in accordance with the principles of good corporate governance and sustainability policy to ensure that we can continue maximizing benefits for all stakeholders in the future.