2023

• The Company received “Thailand’s Best Managed Companies” awarded by Deloitte Thailand which grant to the company by evaluation of businesses based on four pillars - strategy, capabilities and innovation, culture and commitment, as well as governance and financials. Applicants are carefully evaluated by a panel of independent judges in each country based on more than 25 years of observed practice from the global awards program, which has been rolled out in 46 countries worldwide.
• The Company received a "Very Good" rating in CGR evaluation, making an improvement from the "Good" rating received previous year.

2022

• The Company operates 130 branches nationwide for customer accessibility. Furthermore, apart from opening new branches, the Company refurbishes and expands existingbranch spaces in strategic locations e.g. Central Rama 2 to better accommodate an increased number of customers.

2021

• The company’s branches expansion for the year 2021 was totally 2 branches as following:

  1. Central Ayutthaya
  2. Central Sriracha

  As at December 31, 2021, the Company has totally 128 branches in Thailand.

2020

• August 17, 2020, the Company was selected from Forbes to be 1 of 19 Thailand’s Company that in the Asia’s 200 Best Under A Billion 2020 list which is 200 top performing publicly listed companies in the Asia-Pacific region with sales under $1 billion with sales and earnings growth over three-year periods, and the strongest one- and five-year average returns on equity.
• December 15, 2020, the Company won SET Awards 2020 in Outstanding Investor Relations. The award initiated by the Stock Exchange of Thailand.

2019

• September 23, 2019, the Company has launched E-Commerce ,new distribution channel, under named www.jubileediamond.co.th. This channel contributes to customers, who stay in the area where the Company has no branches, easily reach our Company.
• October 3, 2019, the Company has launched “LINE Friends Collection” which made from silver. This collection was planned to reach the new target customer who millennial group at age between 18 -29 years old due to purchasing power, accessible reach and the price starts only at Baht 2,900. This target group will be developed to the Company’s quality customer in the future.

2018

• October 20, 2018, the Company had launched new technology called “JUBILEE iMOMENT” which is the first technology of the world that use AI to combine with diamond jewelry in order to collect story.
• November 27, 2018, Ms. Unyarat Pornprakit, CEO, won Young Rising Star CEO Award in SET AWARDs of Honor 2018.
• The Company’s branches expansion for the year 2018 was totally 130 branches.

2017

• The company’s branches expansion for the year 2017 was totally 125 branches

2016

• The company has signed agreement with Forevermark Limited as a sole distributor in Thailand. The company had grand opening the first Forevermark branch in Thailand at Siam Paragon since February 10th, 2016.
• The company received National Innovation Awards 2016 - Innovative Organization - Service from National Innovation Agency.

2015

• On 19th June 2015, the company launched “Jubilee of Siam”, Diamond Boutique Flagship Store, the biggest Diamond Boutique Flagship Store in Thailand and in Southeast Asia.
• On 11th August 2015, the Board of Director appointed Ms. Unyarat Pornprakit as Chief Executive Officer.
• The Board of Director considered that from all the company’s achievement for more than 10 year proved by local and International Award from International Institution.
• On 25th November 2015, the company won SET Awards 2015 in SET AWARDS OF Honor in Best Investor Relations. The award initiated by the Stock Exchange of Thailand in conjunction with the Money and Banking Magazine

2014

• Jubilee Diamond is the first retailer in the world to receive the “HRD Antwerp Certified Diamond Jeweller” award. This award recognizes Jubilee Diamond’s trustworthy and transparent customer service and product expertise while also meeting strict European quality standards. This award was presented to Jubilee Diamond at the Residence of the Belgian Ambassador in Bangkok on September 11, 2014
• Mr. Viroj Phonprakit, CEO of Jubilee Diamond received the “HRD Antwerp Diamond Ambassador” Award in recognition of Mr. Viroj’s personal commitment to promote Antwerp within the diamond and jewelry industry in Thailand. HRD Antwerp is one of the largest and most respected diamond grading labs in the world. Mr. Viroj is the first person in the world to receive this award. The official award ceremony took place on 30 September 2014 at the Antwerp city hall, Antwerp, Belgium in the presence of Governor Cathy Berx and Vice Mayor Ludo van Campenhout.
• On 27th November 2014, the company won two SET Awards 2014 in SET AWARDS OF Honor in Best Investor Relations and Outstanding Company Performance. The award initiated by the Stock Exchange of Thailand in conjunction with the Money and Banking Magazine

2013

• During 28-30th October, 2013, the company issued the ESOP to the directors and employees (according to the Extraordinary General Meeting of Shareholders No. 4/2551 for the Jubilee Enterprise Public Company Limited dated on 27th August, 2008). The meeting had resolution to issue ESOP for the amount of 4,997,500 shares at the par value of 1 baht.
• On 8th November, 2013, the company registered the amount of the paid up capital from THB 173,297,625 to THB 174,273,125 at the Department of Business Development, the Ministry of Commerce.
• 20th November 2013, the company won the SET Awards 2013 in Best CEO, Best Investor Relations and Outstanding Company Performance. The award initiated by the Stock Exchange of Thailand in conjunction with the Money and Banking Magazine
• The company expanded new branches from 95 to 108 as of 31st December, 2013.

2012

• 15th March 2012, the company won “Bai Po Business Awards by Sasin” with 3 categories : 1 Quality 2. Innovation 3 Branding.
• During 28-30th October, 2012, the company issued the ESOP to the directors and employees (according to the Extraordinary General Meeting of Shareholders No. 4/2551 for the Jubilee Enterprise Public Company Limited dated on 27th August, 2008). The meeting had resolution to issue ESOP for the amount of 4,997,500 shares at the par value of 1 baht.
• On 9th November, 2011, the company registered to change the amount of the paid up capital because of the first ESOP provided for the directors and employees from THB 172,287,750 to THB 173,297,625 at the Department of Business Development, the Ministry of Commerce.
• 22 November 2012, the company won the SET Awards 2012 in Best Investor Relations and Outstanding Company Performance. The awards initiated by the Stock Exchange of Thailand in conjunction with the Money and Banking Magazine
• The company expanded the additional branches from 79 to 95 dated on 31st December, 2012.

2011

• During 28-30th October, 2011, the company secondly issued the ESOP to the directors and employees (according to the Extraordinary General Meeting of Shareholders No. 4/2551 for the Jubilee Enterprise Public Company Limited dated on 27th August, 2008). The meeting had resolution to issue ESOP for the amount of 4,997,500 shares at the par value of 1 baht.
• On 9th November, 2011, the company registered to change the amount of the paid up capital because of the first ESOP provided for the directors and employees from THB 171,121,500 to THB 172,287,750 at the Department of Business Development, the Ministry of Commerce.
• The company expanded the additional braches from 78 to 79 dated on 31st December, 2011.

2010

• During 28-30th October, 2010, the company firstly issued the ESOP to the directors and employees (according to the Extraordinary General Meeting of Shareholders No. 4/2551 for the Jubilee Enterprise Public Company Limited dated on 27th August, 2008). The meeting had resolution to issue ESOP for the amount of 4,997,500 shares at the par value of 1 baht.
• On 5th November, 2010, the company registered to change the amount of the paid up capital because of the first ESOP provided for the directors and employees from THB 170,000,000 to THB 171,121,500 at the Department of Business Development, the Ministry of Commerce.
• The company expanded the additional braches from 73 to 78 dated on 31st December, 2010.

2009

• On 9th November, 2009, the company has entered into mai stock market.
• On 31st December, 2009, the company had 73 branches in total.

2008

• The company started to sell the diamond certified by the GIA (Gemelogical Institute of America) in order to enhance the customer’s options and quality confidence.
• On 30th April, 2008 at the Extraordinary General Meeting of Shareholders No. 1/2551, the Board had resuolution to increase the capital from THB 40,000,000 to THB 120,000,000 while the par value was of 100 baht.
• On 5th June, 2008 at the Extraordinary General Meeting of Shareholders No. 2/2551, the Board had resuolution to transform the company from private entity to public entity and adjusted the par value of the share from 100 baht to 1 baht instead.
• On 20th June, 2008 at the Extraordinary General Meeting of Shareholders No. 3/2551, the Board had resuolution to increase the capital from THB 120,000,000 to THB 175,000,000 by way of issuing the common share at the amount of 55,000,000. To clarify, the company allotted 15,000,000 shares in order to offer to sell the share to the specific investors, 35,000,000 shaes was for the public and the last 5,000,000 shares was for the ESOP issued by the company for the directors and employees. The capital was already paid up at THB 120,000,000.
• On 2nd September, 2008, the K-SME Venture Capital Co. Ltd., under the supervision of the Khao Kla Venture Capital Management Co., Ltd. bought 15,000,000 shares catergorized as specific investor resulting to the addition registered capital totally THB 135,000,000.
• On 31st December, 2008, the company had 60 branches in total.

2007

• The company standardized the customer on the creditability of the diamond by granting the certificate from the international institute that is internationally well-known. The certificate will be granted at least for the onecarat- diamond by the Hoge Raad voor Diamant (HRD) issued by the Diamond High Council, Belgium in order to enhance confidence of the customer more than previously.
• The company has founded the HRD firstly in Thailand where it is the gem center to sell diamond certified by HRD only at Pan Pacific Hotel, Bangkok.
• The company, in partnership with the Krungthai Leasing Co. Ltd. (the subsidiary of the Krung Thai Bank group) started to accept the payment in form of installment for the diamond purchase through all branches of the Krung Thai bank.
• On 26th November, 2007 at the Extraordinary General Meeting of Shareholders No. 1/2550, the Board had resuolution to increase the capital from THB 10,000,000 to THB 40,000,000 while the par value was of 100 baht.
• The company bought the inventory from Jubillee Diamond Partnership where it had commercial relationship with. Mr. Suntorn Pornprakit, the manager of Jubillee Diamond Partnership, who is the father of Mr. Viroj Phonprakit, the deputy Chairman of the Board of Directors and CEO of the company, granted the right to enjoy the building belonged to the Jubillee Diamond Partnership for the company to open the new branch at Sapan Lek selling the diamond under the brand called “Diamnond center” and “Jubillee Diamond”.

2006

• The company won the “Super Brand Winner 2005” awarded by the Reader’s Digest in the catergory of Best Customer’s Satisfaction. The company had 50 branches totally.

2005

• The company had 45 branches in total nationwide.

2003

• In order to expand the market, the company opened the additional shop counter at the mall and the hypermart such as Tesco Lotus and Bic C at the end of 2003 totally 37 branches.

2001

• The company, in partnership with the credit card company, started the marketing plan to display and sell the products through the newsletter. This deemed as the first time for the diamond industry using this marketing plan.

1997

• The company adjusted the marketing strategy and started to expand the shop counters at the big mall such as Central Plaza, Robinson, The Mall and the local department stores totally 15 branches.

1995

• The company has started to carry on its business as franschise in Bangkok and surrounding provinces and central region. It has expanded to the North and the Northeast region later on which was the pioneer to sell the diamond with this marketing. Overall the company had 10 branches.

1994

• The company expanded the branch in the form of the shop counter to sell the diamond firstly at Yaohan Department Store. This deemed as the first phenomenon for diamond sale at the shop counter in Thailand.

1993

• Mr. Viroj Phonprakit has founded the company called “Jubilee Enterprise Company Limited”. The registered capital was the sum of THB 10,000,000 which was equal to 100,000 shares while the par value was of 100 baht.